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Barbenheimer, Coca-Cola Drinks Gain Success by Generating 'Buzz.' Binghamton Research Shows How Companies Can Hype New Products
February 14, 2024
BINGHAMTON, New York, Feb. 14 (TNSres) -- Binghamton University issued the following news:

By Anthony Borrelli

How often have you watched trailers for an upcoming movie and thought, "I can't wait to see that," when it hits theaters next year?

It's no surprise when critically acclaimed movies score well at the box office, but when films like "Barbie" or "Oppenheimer" go above and beyond that, the extra push can often be traced b . . .

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