IHeartMedia and Magnite Unify Access to Broadcast and Digital Audio, Providing Advertisers With a Direct Path to Premium Inventory
January 10, 2024
January 10, 2024
NEW YORK, Jan. 10 -- iHeartMedia issued the following news release on Jan. 9, 2024:
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and iHeartMedia, the number one audio company in the United States, today announced the launch of a first-of-its-kind marketplace that brings together iHeartMedia's broadcast radio, streaming radio and podcast assets for inclusion in omnichannel programmatic media buys, providing the reach and efficiency that advertisers a . . .
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and iHeartMedia, the number one audio company in the United States, today announced the launch of a first-of-its-kind marketplace that brings together iHeartMedia's broadcast radio, streaming radio and podcast assets for inclusion in omnichannel programmatic media buys, providing the reach and efficiency that advertisers a . . .