NBCUniversal Redefines Cross-Platform Advertising For The Industry With One Platform Total Audience
January 10, 2024
January 10, 2024
NEW YORK, Jan. 10 -- NBCUniversal, a subsidiary of Comcast, issued the following news release on Jan. 8, 2024:
In advance of the Consumer Electronic Show (CES), NBCUniversal today unveiled how it is redefining cross-platform, audience-based advertising for the media industry with the full-scale launch of One Platform Total Audience. NBCUniversal's AI-driven planning and activation technology is the latest evolution within the company's One Platform offering and will leverage new inv . . .
In advance of the Consumer Electronic Show (CES), NBCUniversal today unveiled how it is redefining cross-platform, audience-based advertising for the media industry with the full-scale launch of One Platform Total Audience. NBCUniversal's AI-driven planning and activation technology is the latest evolution within the company's One Platform offering and will leverage new inv . . .