Newhouse School: Best Day Ever! Behind the Expansive Efforts to Market the 'Barbie' Movie
December 21, 2023
December 21, 2023
SYRACUSE, New York, Dec. 21 -- Syracuse University's Newhouse School of Public Communications issued the following news:
The "Barbie" movie turned into a blockbuster this year, aided in part by one of the most expansive efforts ever to market a film, stretching far beyond movie trailers and interviews with the stars. Warner Bros. and the Mattel toy company created more ways to reach generations of consumers who have a connection to the doll and the "Barbie" image . . .
The "Barbie" movie turned into a blockbuster this year, aided in part by one of the most expansive efforts ever to market a film, stretching far beyond movie trailers and interviews with the stars. Warner Bros. and the Mattel toy company created more ways to reach generations of consumers who have a connection to the doll and the "Barbie" image . . .