Scanner data can help NYS farmers boost market sales
December 19, 2023
December 19, 2023
ITHACA, New York, Dec. 19 -- Cornell University issued the following news:
Julie and Steve Rockcastle, founders of Green Heron Growers in Cattaraugus County, are always trying to figure out what works and what doesn't when it comes to selling their grass-fed beef at farmers markets. So after a Cornell study showed them that customers spent less per transaction when the booth was busiest, and more when using credit cards, they decided to make some changes.
"We reali . . .
Julie and Steve Rockcastle, founders of Green Heron Growers in Cattaraugus County, are always trying to figure out what works and what doesn't when it comes to selling their grass-fed beef at farmers markets. So after a Cornell study showed them that customers spent less per transaction when the booth was busiest, and more when using credit cards, they decided to make some changes.
"We reali . . .