Interactive Advertising Bureau Releases First-of-Its-Kind Research Report on the Creator Economy Advertising Opportunity
December 08, 2023
December 08, 2023
NEW YORK, Dec. 8 -- The Interactive Advertising Bureau issued the following news release on Dec. 7, 2023:
Today, IAB released its first-ever research report on the creator economy advertising opportunity. The report titled, The Creator Economy Opportunity: Where Authenticity Meets Impact and conducted in partnership with Talk Shoppe, offers a deep examination of the evolving consumer purchase journey, how buyers can leverage the creator economy in their media budgets, and where crea . . .
Today, IAB released its first-ever research report on the creator economy advertising opportunity. The report titled, The Creator Economy Opportunity: Where Authenticity Meets Impact and conducted in partnership with Talk Shoppe, offers a deep examination of the evolving consumer purchase journey, how buyers can leverage the creator economy in their media budgets, and where crea . . .