American Association of Advertising Agencies: 2023 Holiday Shopping Trends
November 21, 2023
November 21, 2023
NEW YORK, Nov. 21 -- The American Association of Advertising Agencies issued the following news release:
The convergence of economic uncertainties, societal tensions, and changing shopping behaviors has sparked a unique holiday outlook for 2023. Brands now find themselves navigating terrain where authenticity, savvy spending, and empathetic connections play pivotal roles in shaping consumer interactions and preferences.
One of the great things about advertising, especi . . .
The convergence of economic uncertainties, societal tensions, and changing shopping behaviors has sparked a unique holiday outlook for 2023. Brands now find themselves navigating terrain where authenticity, savvy spending, and empathetic connections play pivotal roles in shaping consumer interactions and preferences.
One of the great things about advertising, especi . . .