Media Rating Council Issues Out-of-Home Measurement Standards for Public Comment Period
November 18, 2023
November 18, 2023
NEW YORK, Nov. 18 -- The Media Rating Council issued the following news release on Nov. 17, 2023:
Today, the Media Rating Council (MRC) announced the release of a draft version of its Out-of-Home (OOH) Measurement Standards for public review and commentary. The 30-day public comment period extends through December 18, 2023.
These Standards aim to establish a detailed set of methods and common practices for entities that measure OOH media audiences and related metrics ac . . .
Today, the Media Rating Council (MRC) announced the release of a draft version of its Out-of-Home (OOH) Measurement Standards for public review and commentary. The 30-day public comment period extends through December 18, 2023.
These Standards aim to establish a detailed set of methods and common practices for entities that measure OOH media audiences and related metrics ac . . .