ANA Issues Guidelines for Equitable Pay and Transparency in Influencer Marketing
November 16, 2023
November 16, 2023
NEW YORK, Nov. 16 -- The Association of National Advertisers issued the following news release on Nov. 15, 2023:
Today the ANA along with the 4A's and the PR Council released their 2023 Influencer Pay Equity Guide: Considerations for Influencer Marketing Campaigns & Contracts, a new set of guidelines that aim to provide solutions for the lack of transparency within the influencer marketing industry and the reported pay gap between white and BIPOC influencers. The guide offers an . . .
Today the ANA along with the 4A's and the PR Council released their 2023 Influencer Pay Equity Guide: Considerations for Influencer Marketing Campaigns & Contracts, a new set of guidelines that aim to provide solutions for the lack of transparency within the influencer marketing industry and the reported pay gap between white and BIPOC influencers. The guide offers an . . .