LIMRA: New Study Shows Interest in Life Insurance at All-Time High in 2023
April 25, 2023
April 25, 2023
WINDSOR, Connecticut, April 25 (TNSres) -- LIMRA issued the following news release on April 24, 2023:
While two-thirds of Americans report their lives have largely returned to normal following the COVID-19 pandemic, the 2023 Insurance Barometer Study shows a record-high proportion of consumers (39%) who say they intend to purchase life insurance coverage within the next year. The intent to buy is even higher among Gen Z adults (44%) and millennials (50%).
This year's st . . .
While two-thirds of Americans report their lives have largely returned to normal following the COVID-19 pandemic, the 2023 Insurance Barometer Study shows a record-high proportion of consumers (39%) who say they intend to purchase life insurance coverage within the next year. The intent to buy is even higher among Gen Z adults (44%) and millennials (50%).
This year's st . . .