Notre Dame: 'Lyft' Vs. 'Lift' - Consumers Are Less Likely To Support Brands With Unconventional Spellings, Study Shows
March 08, 2023
March 08, 2023
NOTRE DAME, Indiana, March 8 (TNSjou) -- The University of Notre Dame issued the following news:
Choosing a brand name for a new product or service is one of the most important marketing decisions a company makes. In recent years, brand strategists have recommended companies use unconventional spellings of otherwise familiar words -- e.g., "Lyft" rather than "Lift."
This advice has gained traction in the marketplace, according to an article identify . . .
Choosing a brand name for a new product or service is one of the most important marketing decisions a company makes. In recent years, brand strategists have recommended companies use unconventional spellings of otherwise familiar words -- e.g., "Lyft" rather than "Lift."
This advice has gained traction in the marketplace, according to an article identify . . .