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Notre Dame: Similarities In Movie Review Content By Critics And General Users Impact Movie Sales, Study Shows
October 07, 2022
NOTRE DAME, Indiana, Oct. 7 (TNSjou) -- The University of Notre Dame issued the following news:

Consumers often read online reviews before seeing a movie at the theater. In 2018, 63 percent of U.S. adults indicated moderate to heavy reliance on online reviews before seeing a movie.

While research has extensively explored the impact of online reviews on movie sales by focusing on review ratings and volume, scholars have less understanding of how similarities in review co . . .

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