Outcome-Based Marketing Plans Significantly Outperform Reach-Based Media Planning Improving ROAS by as Much as 50%
January 14, 2021
January 14, 2021
NEW YORK, Jan. 14 -- The Mobile Marketing Association issued the following news release on Jan. 12:
MMA Global, the association devoted to architecting the future of marketing for CMOs, today introduced an analysis showing that outcome-based marketing plans can outperform traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS).
The growth strategy, Outcome-Based Marketing 2.0 (OBM2), represents a major step forward in validating how marketi . . .
MMA Global, the association devoted to architecting the future of marketing for CMOs, today introduced an analysis showing that outcome-based marketing plans can outperform traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS).
The growth strategy, Outcome-Based Marketing 2.0 (OBM2), represents a major step forward in validating how marketi . . .