Michigan Retailers Association: Michigrain Distillery's Pivot During the COVID Shutdown Saved the Day
December 17, 2020
December 17, 2020
LANSING, Michigan, Dec. 17 -- The Michigan Retailers Association issued the following news release:
It's a story we've heard over and over again during the pandemic - businesses that have figured out how to pivot to make the most of a dire situation.
It may have meant shifting inventory to meet customers' changing appetites or mounting an e-commerce site. In Scott Ellis' case, it meant creating from scratch, selling and marketing an entirely new product line.
It's a story we've heard over and over again during the pandemic - businesses that have figured out how to pivot to make the most of a dire situation.
It may have meant shifting inventory to meet customers' changing appetites or mounting an e-commerce site. In Scott Ellis' case, it meant creating from scratch, selling and marketing an entirely new product line.