Interactive Advertising Bureau 2021 Brand Disruption Report Reveals COVID-19 Acceleration of Key Trends
November 09, 2020
November 09, 2020
NEW YORK, Nov. 9 -- The Interactive Advertising Bureau issued the following news release:
Eight months in quarantine have accelerated the United States' transition to a "storeless" Direct Brand Economy five times faster than pre-pandemic rates.
That is just one of the critical trends identified in the 2021 Brand Disruption Report released by IAB today.
A New Retail Paradigm: "Storelessness"
* Most categories of consumer good . . .
Eight months in quarantine have accelerated the United States' transition to a "storeless" Direct Brand Economy five times faster than pre-pandemic rates.
That is just one of the critical trends identified in the 2021 Brand Disruption Report released by IAB today.
A New Retail Paradigm: "Storelessness"
* Most categories of consumer good . . .