International News Media Association Report Looks at Advertising and Data Ramifications of Third-party Cookie Phaseout
July 01, 2020
July 01, 2020
DALLAS, Texas, July 1 -- The International News Media Association issued the following news release:
The phaseout of third-party cookies in 18 months is changing the digital advertising ecosystem and prompting news media companies to accelerate first-party data strategies that redefine what makes advertising relevant to users, according to a report released by the International News Media Association (INMA).
"The Third-Party Cookie Trigger" report by INMA CEO . . .
The phaseout of third-party cookies in 18 months is changing the digital advertising ecosystem and prompting news media companies to accelerate first-party data strategies that redefine what makes advertising relevant to users, according to a report released by the International News Media Association (INMA).
"The Third-Party Cookie Trigger" report by INMA CEO . . .