Historic First-Ever Smart Speaker Pre-Roll Campaign For Job Recruitment Website Boosts Ad Recall, Brand Awareness
June 23, 2020
June 23, 2020
NEW YORK, June 23 -- Westwood One, a subsidiary of Cumulus Media, issued the following news release:
CUMULUS MEDIA's Westwood One, America's largest audio network, is releasing the results of two ad recall studies of smart speaker pre-roll advertising. In a historic first, a job recruitment website received branded audio entitlement and was featured prominently in smart speaker tune-in promos and at the launch of radio station content. When listeners asked their smart speakers to pl . . .
CUMULUS MEDIA's Westwood One, America's largest audio network, is releasing the results of two ad recall studies of smart speaker pre-roll advertising. In a historic first, a job recruitment website received branded audio entitlement and was featured prominently in smart speaker tune-in promos and at the launch of radio station content. When listeners asked their smart speakers to pl . . .