Association of National Advertisers: Marketers Want Transformative Changes in the Media Ecosystem
June 11, 2020
June 11, 2020
NEW YORK, June 11 -- The Association of National Advertisers issued the following news release:
Marketers, looking for increased productivity and transparency in their media investments, are calling for sweeping changes and improvements in the media ecosystem. This includes transformative changes to the upfront marketplace.
ANA Chairman and P&G Chief Brand Officer, Marc Pritchard, is encouraging marketers to take control of the media agenda, noting that returns on m . . .
Marketers, looking for increased productivity and transparency in their media investments, are calling for sweeping changes and improvements in the media ecosystem. This includes transformative changes to the upfront marketplace.
ANA Chairman and P&G Chief Brand Officer, Marc Pritchard, is encouraging marketers to take control of the media agenda, noting that returns on m . . .