University of Texas: Putting the Customer First is No Longer the Best Marketing Strategy
June 04, 2020
June 04, 2020
AUSTIN, Texas, June 4 -- The University of Texas issued the following news release on June 3:
Businesses that want to thrive in the 21st century need to throw out the old marketing playbook that puts the customer first, according to new research from the McCombs School of Business at The University of Texas at Austin.
The most successful marketers of the past few years were less focused on their customers than they were on building relationships across industries and ca . . .
Businesses that want to thrive in the 21st century need to throw out the old marketing playbook that puts the customer first, according to new research from the McCombs School of Business at The University of Texas at Austin.
The most successful marketers of the past few years were less focused on their customers than they were on building relationships across industries and ca . . .