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Columbia Mailman School of Public Health: Global Study Confirms Influential Theory Behind Loss Aversion
May 19, 2020
NEW YORK, May 19 -- Columbia University's Mailman School of Public Health issued the following news:

A new global study offers a powerful confirmation of one of the most influential frameworks in all of behavioral sciences and behavioral economics: prospect theory, which when introduced in 1979 led to a sea change in understanding the irrational and paradoxical ways individuals make decisions and interpret risk with major impacts for science, policy, and industry. Led by a Columbia . . .

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