Apple, Dove, Walmart Lead Top-10 List of Brands That Master 'Empowered Storytelling' During Pandemic, Baylor Ad Expert Says
April 23, 2020
April 23, 2020
WACO, Texas, April 23 -- Baylor University issued the following news:
A Baylor University marketing professor and advertising expert has created a list of brands and commercials she says are "stellar examples of empowered storytelling" during this time of pandemic.
"'Empowered storytelling' is an emotional and powerful approach for brands who want a deeper emotional connection with their consumers," said Tyrha Lindsey-Warren, Ph.D., clinical assistan . . .
A Baylor University marketing professor and advertising expert has created a list of brands and commercials she says are "stellar examples of empowered storytelling" during this time of pandemic.
"'Empowered storytelling' is an emotional and powerful approach for brands who want a deeper emotional connection with their consumers," said Tyrha Lindsey-Warren, Ph.D., clinical assistan . . .