Ad Council Announces First Private Marketplace, Empowering Media Companies to Donate Digital Inventory in Support of COVID-19 Efforts
April 17, 2020
April 17, 2020
NEW YORK, April 17 -- The Advertising Council issued the following news release:
In response to the COVID-19 pandemic, the Ad Council, in partnership with Cadreon and The Trade Desk, announced the launch of the first Ad Council Private Marketplace (PMP), which will give publishers and media companies the opportunity to donate digital media inventory in support of the Ad Council's COVID-19 digital public service ads (PSAs).
Receiving donated media through a private marke . . .
In response to the COVID-19 pandemic, the Ad Council, in partnership with Cadreon and The Trade Desk, announced the launch of the first Ad Council Private Marketplace (PMP), which will give publishers and media companies the opportunity to donate digital media inventory in support of the Ad Council's COVID-19 digital public service ads (PSAs).
Receiving donated media through a private marke . . .