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Rice University: Panic-Buyers Not Making Rational Decisions, Says Consumer Behavior Expert
March 21, 2020
HOUSTON, Texas, March 21 -- Rice University issued the following news release:

Many Americans who are worried about being able to provide food, water and other necessities for their families during the coronavirus outbreak aren't making rational decisions, according to a consumer behavior expert at Rice University's Jones Graduate School of Business.

Utpal Dholakia, professor of marketing at Rice Business, is available to discuss the dynamics at play.

" . . .

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