University of Texas: Spending on Experiences Versus Possessions Advances More Immediate Happiness
March 10, 2020
March 10, 2020
AUSTIN, Texas, March 10 [TNSsociologyresearch] -- The University of Texas issued the following news release:
Certain purchases are better than others at sparking people's in-the-moment happiness, according to new research from the McCombs School of Business at The University of Texas at Austin.
Lead author Amit Kumar, assistant professor of marketing, and his research team found that consumers are happier when they spend on experiential purchases versus material ones. T . . .
Certain purchases are better than others at sparking people's in-the-moment happiness, according to new research from the McCombs School of Business at The University of Texas at Austin.
Lead author Amit Kumar, assistant professor of marketing, and his research team found that consumers are happier when they spend on experiential purchases versus material ones. T . . .