FP1 Strategies Signs Multi-Year Agreement With Nielsen As Local TV Measurement Service of Choice
March 03, 2020
March 03, 2020
NEW YORK, March 3 -- Nielsen, an information, data and measurement company, issued the following news:
Nielsen (NYSE: NLSN) and FP1 Strategies announced that they have reached an agreement for Nielsen to provide FP1 Strategies with local TV measurement in all markets. Nielsen's complete measurement, including over-the-air homes and comprehensive geographic coverage, as well as representativeness of age, ethnicity and behavior, ensures the opportunity to reach all potential voters. O . . .
Nielsen (NYSE: NLSN) and FP1 Strategies announced that they have reached an agreement for Nielsen to provide FP1 Strategies with local TV measurement in all markets. Nielsen's complete measurement, including over-the-air homes and comprehensive geographic coverage, as well as representativeness of age, ethnicity and behavior, ensures the opportunity to reach all potential voters. O . . .