EMarketer: TikTok to Surpass 50 Million Users in US by 2021
February 28, 2020
February 28, 2020
NEW YORK, Feb. 28 -- eMarketer, a market research company, issued the following news release:
Since launching in the US in 2017, social video app TikTok has exploded in popularity. But after nearly doubling its US user base last year, growth for the Chinese-owned app will slow in the coming years as competition heats up and concerns grow among marketers.
TikTok's US user base will grow 21.9% this year to 45.4 million people. By 2021, it will surpass 50 million (52.2 mil . . .
Since launching in the US in 2017, social video app TikTok has exploded in popularity. But after nearly doubling its US user base last year, growth for the Chinese-owned app will slow in the coming years as competition heats up and concerns grow among marketers.
TikTok's US user base will grow 21.9% this year to 45.4 million people. By 2021, it will surpass 50 million (52.2 mil . . .