Consumers Are Accustomed to Omnichannel Approach to Shopping, Want Same From Home Improvement Stores, Reports NPD
February 26, 2020
February 26, 2020
PORT WASHINGTON, New York, Feb. 26 -- The NPD Group, a market research company, issued the following news release on Feb. 25:
The majority of home improvement consumers enjoy the convenience of online shopping, but many still see a lot of value in the traditional in-store do-it-yourself (DIY) shopping experience. According to The NPD Group's Checkout information, 20% of consumers who buy home improvement categories like to shop both in-store and online and will make an average of 13 . . .
The majority of home improvement consumers enjoy the convenience of online shopping, but many still see a lot of value in the traditional in-store do-it-yourself (DIY) shopping experience. According to The NPD Group's Checkout information, 20% of consumers who buy home improvement categories like to shop both in-store and online and will make an average of 13 . . .