Horizon Media, Altice USA Announce Performance Plus to Help Marketers Link Business Results to Integrated Brand Sponsorships and More
February 26, 2020
February 26, 2020
BETHPAGE, New York, Feb. 26 -- Altice USA (formerly the Cablevision Systems) issued the following news release on Feb. 25:
Horizon Media and Altice USA (NYSE: ATUS) announce Performance+, a first-to-market, innovative product to help advertisers map business outcomes against their media spend throughout the entirety of the marketing funnel - a media mix that now can include integrated sponsorships and performance media across the Altice News family of networks in one unified package . . .
Horizon Media and Altice USA (NYSE: ATUS) announce Performance+, a first-to-market, innovative product to help advertisers map business outcomes against their media spend throughout the entirety of the marketing funnel - a media mix that now can include integrated sponsorships and performance media across the Altice News family of networks in one unified package . . .