Hallmark Publishing to Launch Exclusive Mass Market Paperback Program With Walmart
February 25, 2020
February 25, 2020
NEW YORK, Feb. 25 -- Hallmark Channel, a subsidiary of Crown Media Holdings, issued the following news release:
Hallmark Publishing, the book division of Crown Media Family Networks, announced its expansion into mass market paperbacks through a partnership with Walmart. Beginning tomorrow, February 25, 2020, a new Hallmark Publishing romance novel will be highlighted in Walmart stores each month, showcased in a Hallmark-branded offering uniquely designed to promote the program.
Hallmark Publishing, the book division of Crown Media Family Networks, announced its expansion into mass market paperbacks through a partnership with Walmart. Beginning tomorrow, February 25, 2020, a new Hallmark Publishing romance novel will be highlighted in Walmart stores each month, showcased in a Hallmark-branded offering uniquely designed to promote the program.