Cornell University: After Free Lunch From Drug Firms, Doctors Increase Prescriptions
February 18, 2020
February 18, 2020
ITHACA, New York, Feb. 18 -- Cornell University issued the following news:
Doctors prescribe more branded medications after marketing visits by the makers of those drugs, new research co-authored by a Cornell economist confirms.
But while the 4% average monthly increase in sales of those drugs in the year following such marketing represents a substantial return on investment, it is well below what some previous studies have suggested, said Colleen Carey, assistant profe . . .
Doctors prescribe more branded medications after marketing visits by the makers of those drugs, new research co-authored by a Cornell economist confirms.
But while the 4% average monthly increase in sales of those drugs in the year following such marketing represents a substantial return on investment, it is well below what some previous studies have suggested, said Colleen Carey, assistant profe . . .