Rice University: Valentine's Day Gifts Make Men Feel Like Heroes, Expert Says
February 14, 2020
February 14, 2020
HOUSTON, Texas, Feb. 14 -- Rice University issued the following news release:
A new survey finds men are more willing to rack up credit card debt if Valentine's Day gifts are involved.
In fact, research shows some behaviors tend to reinforce people's gender identity -- and that includes Valentine's Day gift-giving behavior, according to a marketing and customer relationships expert at Rice University's Jones Graduate School of Business.
"It is well kno . . .
A new survey finds men are more willing to rack up credit card debt if Valentine's Day gifts are involved.
In fact, research shows some behaviors tend to reinforce people's gender identity -- and that includes Valentine's Day gift-giving behavior, according to a marketing and customer relationships expert at Rice University's Jones Graduate School of Business.
"It is well kno . . .