Ad-ID, ARF, CIMM, IRI, and Kantar Launch Ad Metadata Initiative
February 07, 2020
February 07, 2020
NEW YORK, Feb. 7 -- IRI, a provider of big data, predictive analytics and forward-looking insights that help consumer packaged goods, over-the-counter health care organizations, retailers and media companies, issued the following news release:
Ad-ID, Advertising Research Foundation (The ARF), Coalition for Innovative Media Measurement (CIMM), IRI(R), and Kantar announced the launch of a new joint initiative to standardize advertising metadata at CIMM's 9th Annual Cross-Platform Vide . . .
Ad-ID, Advertising Research Foundation (The ARF), Coalition for Innovative Media Measurement (CIMM), IRI(R), and Kantar announced the launch of a new joint initiative to standardize advertising metadata at CIMM's 9th Annual Cross-Platform Vide . . .