Radio Advertising Bureau: Radio's Digital Ad Revenue Breaks $1 Billion
February 06, 2020
February 06, 2020
NEW YORK, Feb. 6 -- The Radio Advertising Bureau issued the following news release on Feb. 5:
Radio's digital ad revenue blasted through the billion-dollar plateau for the first time, now accounting for 10% of total advertising revenue for the industry, according to research released by the Radio Advertising Bureau and ad-tracking firm Borrell Associates.
Local radio stations grew revenues 25% in 2019 and are forecast to see growth of 29% this year, the report says. Dig . . .
Radio's digital ad revenue blasted through the billion-dollar plateau for the first time, now accounting for 10% of total advertising revenue for the industry, according to research released by the Radio Advertising Bureau and ad-tracking firm Borrell Associates.
Local radio stations grew revenues 25% in 2019 and are forecast to see growth of 29% this year, the report says. Dig . . .