EMarketer: Purchases Via Smart Speakers Are Not Taking Off
February 06, 2020
February 06, 2020
NEW YORK, Feb. 6 -- eMarketer, a market research company, issued the following news release on Feb. 5:
While some US consumers are warming to the idea of making voice-based purchases via smart speakers, the number of those doing so is smaller than initially estimated. In our latest forecast on smart speaker users, we lowered our outlook for the number of smart speaker buyers (people making a purchase via a smart speaker) as well as the number of smart speaker users (people who use s . . .
While some US consumers are warming to the idea of making voice-based purchases via smart speakers, the number of those doing so is smaller than initially estimated. In our latest forecast on smart speaker users, we lowered our outlook for the number of smart speaker buyers (people making a purchase via a smart speaker) as well as the number of smart speaker users (people who use s . . .