IPG Mediabrands Is First Agency Client to Subscribe to Nielsen Podcast Listener Buying Power Service
January 30, 2020
January 30, 2020
NEW YORK, Jan. 30 -- Nielsen, an information, data and measurement company, issued the following news on Jan. 29:
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- Service provides podcasters and brands with compelling insights matching podcast listeners by genre with their buying habits
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Nielsen (NYSE: NLSN) announced that IPG Mediabrands (IPG) is now a subscriber to the Nielsen Podcast Listener Buying Power service, with eight agencies using the service under the IPG license. Th . . .
* * *
- Service provides podcasters and brands with compelling insights matching podcast listeners by genre with their buying habits
* * *
Nielsen (NYSE: NLSN) announced that IPG Mediabrands (IPG) is now a subscriber to the Nielsen Podcast Listener Buying Power service, with eight agencies using the service under the IPG license. Th . . .