Nielsen Annual Marketing Report Finds Opportunity for Marketers to Align ROI Perception With Reality
January 15, 2020
January 15, 2020
NEW YORK, Jan. 15 -- Nielsen, an information, data and measurement company, issued the following news on Jan. 14:
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- Marketers give newer digital channels the benefit of the doubt; Hold traditional channels to a higher standard
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Nielsen (NYSE: NLSN) released its Annual Marketing Report: The Age of Dissonance. The report sheds new light on how marketers perceive the effectiveness of digital and traditional channels, if their perception . . .
* * *
- Marketers give newer digital channels the benefit of the doubt; Hold traditional channels to a higher standard
* * *
Nielsen (NYSE: NLSN) released its Annual Marketing Report: The Age of Dissonance. The report sheds new light on how marketers perceive the effectiveness of digital and traditional channels, if their perception . . .