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Leading Broadcast and Cable Networks Join Nielsen to Test Linear Addressable TV Advertising Platform
January 08, 2020
NEW YORK, Jan. 8 -- Nielsen, an information, data and measurement company, issued the following news:

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- A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal, WarnerMedia and other media publishers double down on addressable TV initiatives ahead of the 2020 Upfronts

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Nielsen (NYSE: NLSN) announced the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, Discov . . .

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