Mobile Marketing Association Releases 2019 State of Multi-Touch Attribution Benchmark Report
December 20, 2019
December 20, 2019
NEW YORK, Dec. 20 -- The Mobile Marketing Association issued the following news release:
A new MTA Benchmark Report released from the MMA shows that a growing share of marketers see multi-touch attribution as a crucial tool to the future of their marketing measurement and are investing to build their data capabilities. According to the survey, adoption of MTA reached 45% in 2019, a notable change from 35% in 2016, despite the increasing challenges in privacy and data.
T . . .
A new MTA Benchmark Report released from the MMA shows that a growing share of marketers see multi-touch attribution as a crucial tool to the future of their marketing measurement and are investing to build their data capabilities. According to the survey, adoption of MTA reached 45% in 2019, a notable change from 35% in 2016, despite the increasing challenges in privacy and data.
T . . .