Interactive Advertising Bureau Research Busts Myth That Direct-To-Consumer Brands Looking to Sell-Out to Incumbents
November 20, 2019
November 20, 2019
NEW YORK, Nov. 20 -- The Interactive Advertising Bureau issued the following news release:
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- New Data Demonstrates DTC Brands Prioritize Global Expansion & Use Diversified Media Strategies That Go Well Beyond Social Platforms
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Overturning conventional wisdom that direct-to-consumer brands are riding a valuation bubble and social media presence in pursuit of quick flips to larger incumbents, new research by the Interactive Adverti . . .
* * *
- New Data Demonstrates DTC Brands Prioritize Global Expansion & Use Diversified Media Strategies That Go Well Beyond Social Platforms
* * *
Overturning conventional wisdom that direct-to-consumer brands are riding a valuation bubble and social media presence in pursuit of quick flips to larger incumbents, new research by the Interactive Adverti . . .