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LeadsRx And IHeartMedia's New Automotive Attribution Study Highlights How the Automotive Industry Can Drive More Shoppers to Businesses
November 19, 2019
NEW YORK, Nov. 19 -- iHeartMedia issued the following news release:

Marketing attribution software company LeadsRx and iHeartMedia today released the findings from their new marketing attribution study focused on automotive radio advertising. In 2018, the automotive industry accounted for $1.2 trillion in motor vehicle sales and parts sales in the U.S. The study upends common advertising misconceptions about the ways consumers shop online for cars and highlights radio's key role in . . .

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