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LIMRA: Defining What Good Customer Experience Looks Like Is the First Step Toward Achieving It
November 14, 2019
WINSOR, Connecticut, Nov. 14 -- LIMRA issued the following news release:

We all know good customer experience when we see it. For life insurance and annuity carriers, however, it is often hard to define and measure good customer experience. A new report by LIMRA and NEOS, Next-Level Customer Experience: How Do Insurers Get There?, looks at the challenges and opportunities these carriers face and how they manage and measure their customers' experiences.

"Today's con . . .

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