EMarketer: Did US TV Ad Spending Peak in 2018?
November 13, 2019
November 13, 2019
NEW YORK, Nov. 13 -- eMarketer, a market research company, issued the following news release:
US TV ad spending will drop almost 3% this year, and a 1.0% bump in 2020 from the presidential election and Summer Olympics will not stave off a long-term decline for ad spending on the biggest traditional channel. According to eMarketer's latest US ad forecast, TV ad spending peaked in 2018 at $72.40 billion.
This year, US TV ad spending will decline 2.9% to $70.30 billion. Th . . .
US TV ad spending will drop almost 3% this year, and a 1.0% bump in 2020 from the presidential election and Summer Olympics will not stave off a long-term decline for ad spending on the biggest traditional channel. According to eMarketer's latest US ad forecast, TV ad spending peaked in 2018 at $72.40 billion.
This year, US TV ad spending will decline 2.9% to $70.30 billion. Th . . .