The NPD Group Profiles the 2019 U.S. Holiday Shopper by Generation
November 11, 2019
November 11, 2019
PORT WASHINGTON, New York, Nov. 11 -- The NPD Group, a market research company, issued the following news release:
Many Gen Z and Millennial consumers are planning to start their shopping on Black Friday, and Gen X and Baby Boomers are planning on spending the most of all generations on holiday shopping. Each generation's holiday shopping plan looks different, according to insights from the 2019 Holiday Purchase Intentions Survey from The NPD Group. Understanding the similarities an . . .
Many Gen Z and Millennial consumers are planning to start their shopping on Black Friday, and Gen X and Baby Boomers are planning on spending the most of all generations on holiday shopping. Each generation's holiday shopping plan looks different, according to insights from the 2019 Holiday Purchase Intentions Survey from The NPD Group. Understanding the similarities an . . .