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80% of B2B Buyers Have Switched From Suppliers That Are Unable to Align Their Services With Buyer Expectations, Accenture Interactive Research Finds
November 11, 2019
MIAMI, Florida, Nov. 11 -- Accenture, a global professional services company, issued the following news release:

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- New Global Study Explores Untapped Opportunity for Growth in the B2B Market by Putting Customer Experiences First

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A global study released today by Accenture Interactive at the annual B2B Online conference highlights urgency for B2B leaders to combine a human-centered approach to sales with investments in digital tools t . . .

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