EMarketer: US Connected TV Ad Spending Will Grow Nearly 40% in 2019
November 05, 2019
November 05, 2019
NEW YORK, Nov. 5 -- eMarketer, a market research company, issued the following news release:
Connected TV advertising is a small, but rapidly growing portion of digital advertising, and it's competing directly with traditional TV advertising. In our inaugural forecast on CTV spend in the US, we expect the channel to grow 37.6% this year to reach $6.94 billion. By 2021, it will surpass $10 billion.
See graph here (https://www.emarketer.com/newsroom/index.php/us-connected . . .
Connected TV advertising is a small, but rapidly growing portion of digital advertising, and it's competing directly with traditional TV advertising. In our inaugural forecast on CTV spend in the US, we expect the channel to grow 37.6% this year to reach $6.94 billion. By 2021, it will surpass $10 billion.
See graph here (https://www.emarketer.com/newsroom/index.php/us-connected . . .