OAAA Launches Initiative Focused on Analytics, Data Use, and Programmatic for OOH
November 04, 2019
November 04, 2019
WASHINGTON, Nov. 4 -- The Outdoor Advertising Association of America issued the following news release:
The Out of Home Advertising Association of America (OAAA) is leading OOH industry efforts to facilitate automated transactions at scale and to integrate OOH seamlessly into the broader media ecosystem. To achieve the goal, OAAA has formed two new membership committees. The Data Use and Analytics Committee and the Programmatic and Automaton Committee held inaugural meetings in New . . .
The Out of Home Advertising Association of America (OAAA) is leading OOH industry efforts to facilitate automated transactions at scale and to integrate OOH seamlessly into the broader media ecosystem. To achieve the goal, OAAA has formed two new membership committees. The Data Use and Analytics Committee and the Programmatic and Automaton Committee held inaugural meetings in New . . .