Bloomberg Media's New Compass Digital Ad Suite Takes a Data-Driven Approach
November 01, 2019
November 01, 2019
MANHATTAN, New York, Nov. 1 -- Bloomberg Media issued the following news:
According to recent research, the attention people give to ads is falling while digital ad spend grows -- and the gap is forecast to widen in coming years. To counter that trend, marketers must find more effective ways to reach and engage their most valuable audiences. With its digital ad product suite, known as Compass, Bloomberg aims to provide its partners with highly effective ways to do just that.
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According to recent research, the attention people give to ads is falling while digital ad spend grows -- and the gap is forecast to widen in coming years. To counter that trend, marketers must find more effective ways to reach and engage their most valuable audiences. With its digital ad product suite, known as Compass, Bloomberg aims to provide its partners with highly effective ways to do just that.
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