Nexstar Broadcasting Transitions Advertising Sales to Impressions-Based Currency
October 28, 2019
October 28, 2019
IRVING, Texas, Oct. 28 -- Nexstar Media Group, a television broadcasting company, issued the following news release:
Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that its wholly-owned subsidiary, Nexstar Broadcasting, Inc. ("Nexstar" or the "Company"), will begin to immediately transition its advertising sales to a cost-per-impression (CPM) model. Impressions provide more qualitative data about the audience, more accurately reflect the total number of . . .
Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that its wholly-owned subsidiary, Nexstar Broadcasting, Inc. ("Nexstar" or the "Company"), will begin to immediately transition its advertising sales to a cost-per-impression (CPM) model. Impressions provide more qualitative data about the audience, more accurately reflect the total number of . . .