EMarketer: Apple Pay Overtakes Starbucks as Top Mobile Payment App in the US
October 23, 2019
October 23, 2019
NEW YORK, Oct. 23 -- eMarketer, a market research company, issued the following news release:
For the first time, a generic mobile payment app is more popular than the Starbucks mobile app, which had long led the category despite being specific to one retailer. Apple Pay became the market leader last year, when 27.7 million Americans used the app to make a purchase.
Since our last mobile payments forecast in May 2018, Apple Pay use has grown even faster than expected. . . .
For the first time, a generic mobile payment app is more popular than the Starbucks mobile app, which had long led the category despite being specific to one retailer. Apple Pay became the market leader last year, when 27.7 million Americans used the app to make a purchase.
Since our last mobile payments forecast in May 2018, Apple Pay use has grown even faster than expected. . . .