MMA Publishes First-Ever Multi-Touch Attribution Journey Map to Help Marketers Accelerate Successful Adoption of Marketing Measurement Model of the Future
October 18, 2019
October 18, 2019
NEW YORK, Oct. 18 -- The Mobile Marketing Association issued the following news release:
The MMA, the global trade group led by CMOs architecting the future of marketing, today released the first ever Multi-Touch Attribution (MTA) Journey Map, reinforcing marketing measurement as a top industry priority.
With a steering committee of 25+ MMA marketer members who have deployed and experienced MTA's impact firsthand, together with measurement industry expert Joel Rubinson, . . .
The MMA, the global trade group led by CMOs architecting the future of marketing, today released the first ever Multi-Touch Attribution (MTA) Journey Map, reinforcing marketing measurement as a top industry priority.
With a steering committee of 25+ MMA marketer members who have deployed and experienced MTA's impact firsthand, together with measurement industry expert Joel Rubinson, . . .